Rack cards are one of the most versatile and effective marketing tools available to businesses and organizations. They can be used to promote products, services, events, or just about anything else you can think of.
When done right, rack cards can be extremely effective in getting your message across to potential customers and driving sales.
In this guide, we’ll show you how to create rack cards that sell; using tried and tested design and marketing principles.
1. Keep it Simple
The most effective rack cards are usually the simplest ones. That’s because people are more likely to read and remember a message that is easy to understand. When designing your rack card, make sure to use clear and concise language, and avoid using jargon or technical terms.
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It’s also important to keep your design clean and uncluttered. Use plenty of white space, and don’t try to cram too much information onto one card. Remember, less is often more when it comes to rack cards.
2. Use Eye-Catching Images
People are visual creatures, and studies have shown that we are more likely to remember information if it is accompanied by an image. So, when designing your rack card, make sure to use eye-catching images that will grab people’s attention and help them remember your message.
Avoid using stock photos or generic images. Instead, try to use original photos or graphics that are specific to your business or organization. If you don’t have any good images of your own, you can always hire a professional photographer to take some for you.
3. Write Compelling Copy
The text on your rack card is just as important as the images. After all, it’s the words that will actually convey your message to potential customers. When writing the copy for your rack card, make sure to use persuasive language that will convince people to take action.
Avoid using too much text, and break up your copy into short, easy-to-read paragraphs. Use headlines and subheadings to highlight the most important points, and make sure to proofread your card before sending it to print.
4. Choose the Right Paper Stock
The quality of your rack card will be largely determined by the paper stock you use. So, it’s important to choose a high-quality paper that will make your card look professional and attractive.
There are a few different factors to consider when choosing paper stock, including thickness, finish, and color. For most rack cards, a thick paper (14-16 pt.) with a glossy or semi-glossy finish works well. As for color, it’s generally best to stick with white or light-colored paper, as dark colors can be difficult to read.
5. Get Professional Help
If you’re not confident in your own design skills, or if you simply don’t have the time to design your own rack card, you can always hire a professional to do it for you. There are many printing companies that offer design services, and they will be able to create a rack card that is both professional and effective.
To find a reputable design company, simply do a search online or ask for recommendations from friends or family. Once you’ve found a few companies you like, be sure to look at their portfolios and see if their style is a good fit for your business.
Creating rack cards that sell doesn’t have to be difficult. Just follow the tips in this guide, and you’ll be on your way to designing an effective marketing tool that will help your business or organization succeed.
Conclusion:
Rack cards can be an extremely effective marketing tool, but only if they are designed and written correctly. By following the tips in this guide, you can create rack cards that are both professional and persuasive, and that will help your business or organization succeed.
Rack cards can be an effective marketing tool, but only if they are well-designed and informative. Follow the tips in this guide to create rack cards that will grab attention and drive sales. And if you’re not confident in your own design skills, don’t hesitate to hire a professional to help you out.
